Uber Expands Retail Marketplace With Five Major New Brands, Giving Consumers More Shopping Choices

Uber continues to strengthen its position as a leading on-demand shopping platform by adding five major retail brands to its growing marketplace, providing customers with even more convenient access to everyday products.

The company announced new partnerships with Kiehl's, FedEx Office, Blick Art Materials, Academy Sports + Outdoors, and Choice Pet, allowing users to shop directly through the Uber Eats, Uber, and Postmates apps. Customers can choose between immediate delivery or scheduled orders, bringing greater flexibility and convenience to their shopping experience.

The expansion is part of Uber's broader strategy to transform its delivery platform into a comprehensive shopping destination that goes far beyond restaurant meals. Since the beginning of 2026, the company has significantly expanded its retail footprint by adding thousands of physical store locations across the United States.

"Consumers are increasingly turning to Uber for much more than food delivery," said Hashim Amin, Head of Retail for North America. He noted that the new partnerships create faster and more flexible opportunities for brands to connect with customers while offering users access to a wider variety of products.

More Products Across Multiple Categories

Each new retail partner strengthens Uber's presence in key shopping categories.

Academy Sports + Outdoors brings a broad selection of sporting goods, outdoor equipment, fitness products, and recreation essentials to customers throughout much of the Southern, Southeastern, and Midwestern United States.

FedEx Office adds convenient access to printing services, shipping supplies, office products, and business essentials, making it easier for consumers, students, and professionals to get what they need quickly.

Premium skincare brand Kiehl's expands Uber's beauty and wellness offerings, providing customers with access to high-quality skincare, haircare, and personal care products.

Blick Art Materials enhances the platform's creative and artistic selection by offering art supplies, crafts, and design materials to customers in the New York City area.

Meanwhile, Choice Pet strengthens Uber's growing pet-care category, offering food, accessories, and essential pet products to customers across Connecticut and New York.

Continued Growth in Retail Delivery

The latest additions join an impressive lineup of national retailers already available through Uber's marketplace, including major brands such as The Home Depot, Best Buy, and Sephora.

To encourage customers to explore the expanded retail offerings, Uber confirmed that members of its subscription program, Uber One, will continue receiving $0 delivery fees on eligible retail purchases, in addition to existing membership benefits and exclusive savings.

Building the Future of Convenience

The expansion reflects Uber's ongoing vision of becoming a one-stop destination for consumers seeking fast, convenient access to products across multiple categories. By combining technology, logistics, and partnerships with leading retailers, the company is creating new ways for customers to shop while helping businesses reach consumers more efficiently.

As Uber continues to broaden its retail ecosystem, shoppers can expect even more choices, greater convenience, and faster delivery options in the months ahead.