Samsung is rolling out one of its most aggressive upgrade incentives yet, offering customers up to $900 in trade-in credittoward the purchase of its newest generation of smartphones. The promotion is designed to encourage current users — especially owners of older flagship devices — to transition into the company’s latest ecosystem without paying full retail price.

The offer applies to a wide range of eligible trade-in models, including recent premium devices from both Samsung and competing brands. Depending on the condition and age of the device, customers can receive a reduced credit amount, but high-end phones released within the past few years typically qualify for the maximum discount. The credit is applied instantly at checkout through Samsung’s online store and participating retail partners.

Industry analysts see the promotion as part of Samsung’s broader strategy to accelerate upgrade cycles at a time when consumers are holding onto smartphones longer than ever. By lowering the effective cost of entry, the company hopes to drive adoption of its newest features — including enhanced AI capabilities, improved camera systems, and upgraded battery efficiency.

Carriers are also expected to bundle additional incentives such as installment plans and service discounts, making some premium models available for little to no upfront cost after credits are applied. This approach not only boosts hardware sales but also strengthens long-term customer retention within Samsung’s ecosystem of wearables, tablets, and connected devices.

The limited-time program will run through the initial launch window of the new lineup, though availability and credit values may vary by region and device condition. Consumers considering an upgrade are encouraged to check eligibility requirements and compare trade-in values before completing their purchase.