McDonald’s Heats Up Breakfast with Spicy McMuffins & Brings Back Snack Wraps

After 50+ years of breakfast tradition, McDonald’s is shaking things up with two major menu changeslaunching this week—spicing up mornings and reviving a beloved classic.

1. Spicy McMuffin Sandwiches Arrive July 8

In a bold move targeting spice-loving Gen Z and millennials, McDonald’s debuts its limited-time Spicy McMuffin lineup:

• Egg McMuffin with Spicy Pepper Sauce

• Spicy Sausage McMuffin

• Spicy Sausage McMuffin with Egg

The star ingredient? A new Spicy Pepper Sauce adding a fiery twist to the iconic 1972 original. The timing is strategic: 74% of Americans regularly use hot sauce, and 78% of Gen Z actively seek spicy foods (Instacart/Harris Poll).

McDonald’s teased:

“We’re turning up the heat on breakfast! Starting July 8, get a fiery kick with our Spicy McMuffins—your favorite sandwiches, now with a bold new sauce.”

2. Snack Wraps Return July 10

The long-demanded Snack Wraps are back nationwide after a 9-year hiatus. Fans can reunite with the flour tortilla wraps stuffed with:

• Shredded lettuce

• Cheddar-Monterey Jack cheese

• Choice of Ranch or Spicy Pepper Sauce

Their revival follows relentless social media campaigns, proving McDonald’s is listening to customer nostalgia.

Why It Matters

These updates reflect McDonald’s dual strategy: attracting younger crowds with heat and winning back fans through retro favorites. Whether you crave a spicy breakfast or missed Snack Wraps, the wait ends this week.

Will you try the new spicy lineup or celebrate the Snack Wrap’s return?