FRISCO, Texas — Keurig Dr Pepper (KDP) has revealed its upcoming 2027 beverage innovation lineup ahead of the National Association of Convenience Stores (NACS) Show, introducing a broad range of new soft drinks, energy beverages, and updated versions of several of its best-known brands.

The company said its latest product pipeline is designed to capitalize on evolving consumer preferences by blending nostalgic flavors with modern beverage trends while expanding its presence in the fast-growing energy drink market.

"Our 2027 lineup reflects what today's consumers are looking for—familiar brands with fresh experiences, exciting flavors, and more beverage choices," said Jeff Tabor, Chief Customer Officer at Keurig Dr Pepper.

Classic Brands Get New Flavor Twists

Among the company's most anticipated launches is Dr Pepper Ice Cream Float, a permanent addition that combines the brand's signature 23-flavor profile with creamy vanilla, caramel, and butterscotch notes inspired by the classic soda float. The beverage will begin rolling out nationwide in February 2027 in cans and 20-ounce bottles, with fountain and frozen versions arriving later in the year.

Other upcoming releases include:

• 7UP Miami Vice — a limited-edition tropical blend featuring lemon-lime soda with strawberry daiquiri and piña colada flavors, arriving in June 2027.

• 7UP Shirley Temple — returning as a seasonal favorite with cherry and pomegranate flavors, now expanding into 20-ounce bottles for greater convenience.

• Canada Dry Raspberry Lemonade — a spring seasonal offering combining raspberry and lemonade with the brand's signature ginger ale refreshment.

Expanded Energy Portfolio

Keurig Dr Pepper is also significantly growing its energy drink business, announcing plans to introduce more than 25 new products across its energy portfolio during 2027.

Highlights include:

• GHOST Energy x 7UP and GHOST Energy x A&W, which will become permanent products after strong consumer demand during their limited-time releases.

• GHOST Energy Sour Strips Appleberry, launching nationwide in January with a blend of green apple and strawberry flavors.

• GHOST Energy Blueberry Cream, pairing blueberry with creamy vanilla for a yogurt-inspired flavor experience.

• Bloom Energy will introduce dessert-inspired flavors including Strawberry Shortie, Cotton Candy, and Lemon Freezie.

• C4 Energy will expand its zero-sugar lineup with Cocoa Loco and new mini-can versions of several cereal-inspired flavors.

Refreshing Iconic Brands

Beyond introducing new beverages, KDP is investing in modernizing several of its flagship brands.

7UP recently underwent its most significant redesign in more than 15 years, featuring an updated logo, refreshed packaging, a new lime-forward recipe, and a redesigned visual identity.

Meanwhile, Sunkist will receive updated packaging and an enhanced orange flavor recipe beginning in the first quarter of 2027, offering a brighter, fruit-forward taste.

More Innovation on Display

Visitors attending the 2026 NACS Show in Las Vegas will also receive an early preview of additional products from KDP's portfolio, including innovations from Snapple, Electrolit, Polar, La Colombe, Vita Coco, and other partner brands.

With more than 150 owned, licensed, and partner brands, Keurig Dr Pepper continues expanding its beverage portfolio through new flavors, product innovation, and investments in some of North America's most recognizable soft drink and coffee brands.