Bath & Body Works is ramping up its Memorial Day Weekend 2026 sales push with a new Member Days promotion that gives loyalty members the chance to score a free three-wick candle with qualifying purchases.

The limited-time offer is available for one day only and applies to shoppers who spend at least $50. At the same time, the retailer is also running a separate promotion that allows customers to purchase a three-wick candle for $15, adding extra incentive for shoppers preparing for the holiday weekend.

Beyond the candle promotions, the company is also boosting rewards benefits for loyalty members during the event. Customers will earn triple rewards points on purchases throughout Member Days, while those who redeem rewards for free items can receive an additional 100 bonus points. The rewards can be used on products priced up to $18.95, giving shoppers more flexibility when selecting fragrances, body care items, and seasonal gifts.

Bath & Body Works originally introduced Member Days in 2026 as a loyalty-focused shopping event designed to drive repeat visits and increase customer engagement through exclusive deals and bonus rewards. This Memorial Day edition places heavy emphasis on seasonal shopping and fragrance collections, which remain one of the company’s strongest sales drivers.

Among the featured scents in the promotion are Firecracker Pop, which combines cherry, citrus, and berry notes, and Force Flow, a fragrance featuring green apple, salted lavender, and sage. The company is also highlighting Forever Cherry Blossom, created to celebrate the 20th anniversary of the original Cherry Blossom fragrance line. Other featured fragrances include Lakeside Morning and Sea Salt & Sails, both designed around fresh outdoor and coastal-inspired scents.

Retail analysts say the strategy behind the promotion is centered on urgency and customer loyalty. Because the free candle offer requires a spending threshold and lasts only one day, shoppers are encouraged to act quickly if they want to maximize savings and rewards benefits during the holiday weekend.

For Bath & Body Works, the campaign serves as both a sales boost and a way to strengthen participation in its rewards program ahead of the busy summer shopping season. For consumers, it creates a short-term opportunity to combine discounts, bonus points, and seasonal product launches into a larger-value purchase.